Experience & background

Key accounts, digital products and creative work.

My experience spans commercial operations at Vivo Pakistan, product design and development, and motion design. Here is the work, the progression and the responsibilities behind it.

The work along the way.

Current work first. Concurrent roles are listed separately.

Vivo Pakistan

Oct 2025 – Present · Head Office, Lahore

Key Accounts Executive

Jan 2026 – Present

Manage partner relationships and account operations across six banks, Metro, Carrefour, Alif and Ecolink.

  • Achieved 100% of assigned sales targets after assuming the key-account role.
  • Led Alif's onboarding as a new Vivo sales channel and its initial soft launch in Lahore.
  • Coordinate sales, stock, fulfillment, finance and marketing with partner and regional market teams.
Responsibilities & scope
Banking channel
  • Manage account operations for Bank of Punjab (BOP), Bank Alfalah, MCB, Faysal Bank, Silk Bank and UBL.
  • Receive orders by email; verify product model, colour, price and inventory availability.
  • Raise Product Request Forms and SD requests in DingTalk; prepare courier slips and coordinate dispatch with the warehouse.
  • Track shipments and delivery status with banks; maintain consignment records, IMEI data and ledgers.
  • Share updated prices, stock availability and promotions; generate invoices and follow up on payments.
  • Track courier expenses and process monthly courier invoices.
Metro
  • Serve as the main point of contact nationwide, covering eight stores: four in Lahore, two in Karachi, one in Islamabad and one in Faisalabad.
  • Manage orders, stock alignment and fulfillment across outlets; track and report daily sales.
  • Plan promotions with the account, dispatch invoices, maintain ledgers and follow up on payments.
  • Prepare and share monthly incentives; resolve account and store-level issues.
Carrefour
  • Serve as the main point of contact nationwide across five Carrefour stores.
  • Manage orders, stock alignment and fulfillment; track and report daily sales.
  • Plan and align promotions, maintain account ledgers and follow up on payments.
  • Prepare and communicate monthly incentives.
Alif
  • Serve as the main point of contact for Alif's senior management and coordinate marketing operations.
  • Coordinate training and new-dealer openings with Vivo market teams across Pakistan.
  • Report and analyse daily and monthly nationwide sales.
  • Coordinate new-model induction and prepare payment plans and brochures for market teams.
Ecolink
  • Coordinate marketing activity and research the BNPL market to support Ecolink's brand positioning.
  • Coordinate new-model induction and prepare payment plans and brochures for market execution.
  • Key accounts
  • Channel operations
  • Partner relationships
  • Sales reporting
  • BNPL

Sales & Marketing Management Trainee

Oct – Dec 2025

Supported retail sales and marketing execution at Hafeez Centre in Lahore.

  • Promoted to Key Accounts Executive in January 2026.
Responsibilities & scope
Sales and launch execution
  • Drove brand promotion at Hafeez Centre, supporting product visibility and sales.
  • Managed on-ground activities for a new-model launch, including store coordination, promotions and digital advertising.
  • Retail sales
  • Product launches
  • Brand promotion

Independent practice

Aug 2025 – Present · Part-time

Product Designer & Builder

Aug 2025 – Present

Provide product strategy, UI/UX, prototypes and AI-assisted front-end development for fintech, crypto and AI startups.

Responsibilities & scope
Services
  • Clarify product direction, user journeys and MVP scope.
  • Design interfaces, design systems and interactive prototypes.
  • Build responsive marketing sites and product interfaces.
  • Product strategy
  • UI/UX
  • Prototyping
  • Front-end development

Indexx

Aug 2025 – Jul 2026 · Remote · US-based

Product Designer & Front-End Developer

Aug 2025 – Jul 2026

Started in graphic and UI/UX design and grew into a hybrid product-design and development role in a remote, founder-led startup.

  • Designed and built the Wallstreet AI trading platform front end using Figma, Figma Make and Cursor.
  • Built a capability to deploy a business website, Supabase backend and Vercel hosting in approximately 15 minutes from a single AI command.
Responsibilities & scope
Product delivery
  • Appointed by the CEO to lead an AI-powered product built with Claude Code, covering front-end and backend work with Node.js, MongoDB and Redis.
  • Worked across product interface design, prototyping and front-end implementation.
  • Product design
  • Figma
  • Cursor
  • Claude Code
  • Node.js
  • MongoDB
  • Redis

Emirates Logistics

2025 · Lahore · Internship

Operations Intern

2025

Supported daily warehouse operations and operational efficiency analysis.

Responsibilities & scope
Warehouse operations
  • Coordinated receiving, storage and dispatch activities.
  • Analysed worker performance across picking, loading and in-loading activities.
  • Operations
  • Logistics
  • Efficiency analysis

Bookme

Jul 2025 · Lahore · Internship

Business Development Intern

Jul 2025

Supported partner acquisition, market research and client onboarding.

  • Identified 50+ potential partners through market research, growing the sales pipeline by 15%.
Responsibilities & scope
Business development
  • Prepared business proposals and pitch decks.
  • Coordinated client onboarding and follow-ups.
  • Business development
  • Market research
  • Partnerships

Self-employed

2022 – 2024 · Freelance

Motion Designer

2022 – 2024

Created marketing visuals and explainer animations for startups and SaaS companies.

  • Delivered 38+ projects for 26+ clients.
Responsibilities & scope
Creative delivery
  • Produced marketing visuals and explainer animations using Adobe After Effects.
  • Motion design
  • After Effects
  • Explainer animation

Cube Films

2021 – 2023

2D Animator

2021 – 2023

Produced motion graphics for local and international clients at a 2D animation agency.

  • 2D animation
  • Motion graphics

Education

Bachelor of Business Administration (Honours) · Marketing

2021 – 2025

Institute of Business Administration, University of the Punjab, Lahore

CGPA 3.20 / 4.00

Intermediate in Commerce

2016 – 2020

Government Graduate College of Science

Academic research

Marketing research paper

May 2025

Final-year research on Generation Z purchasing behaviour for eco-friendly apparel, analysing purchase intention and corporate social responsibility attitudes as mediating/moderating factors.

Certifications

Google Project Management

Coursera

Google Data Analytics

Coursera

Digital Marketing

HubSpot Academy

Skills & tools

Commercial

  • Key account management
  • Business development
  • Sales & channel management
  • Client relationships
  • Market research
  • Proposal writing
  • Digital marketing

Product & development

  • UI/UX design
  • Prototyping
  • Figma
  • Figma Make
  • Cursor
  • Claude Code
  • Node.js
  • MongoDB
  • Redis
  • Supabase
  • Vercel

Business & creative tools

  • Excel
  • PowerPoint
  • Word
  • SPSS
  • After Effects
  • Illustrator
  • Photoshop
  • Premiere Pro
  • Canva
  • DingTalk

Languages

Urdu
Native
English
CEFR B2
German
A1

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