The work along the way.
Current work first. Concurrent roles are listed separately.
Product & Growth Lead
Oct 2026 – PresentLead product experience improvements and growth initiatives for EMMM, a live Web3 prediction market within the Indexx ecosystem.
- Set UX direction for clearer market discovery, YES/NO choices, onboarding and transaction journeys; redesign work is ongoing.
- Develop BTCY ecosystem activation, incentive and campaign concepts while assessing reward cost and product readiness.
- Coordinate product testing, frontend improvements and AI-assisted workflows with engineering and management stakeholders.
Key Accounts Executive
Jan 2026 – PresentManage partner relationships and account operations across six banks, Metro, Carrefour, Alif and Ecolink.
- Achieved 100% of assigned sales targets after assuming the key-account role.
- Led Alif's onboarding as a new Vivo sales channel and its initial soft launch in Lahore.
- Coordinate sales, stock, fulfillment, finance and marketing with partner and regional market teams.
Responsibilities & scope+
Banking channel
- Manage account operations for Bank of Punjab (BOP), Bank Alfalah, MCB, Faysal Bank, Silk Bank and UBL.
- Receive orders by email; verify product model, colour, price and inventory availability.
- Raise Product Request Forms and SD requests in DingTalk; prepare courier slips and coordinate dispatch with the warehouse.
- Track shipments and delivery status with banks; maintain consignment records, IMEI data and ledgers.
- Share updated prices, stock availability and promotions; generate invoices and follow up on payments.
- Track courier expenses and process monthly courier invoices.
Metro
- Serve as the main point of contact nationwide, covering eight stores: four in Lahore, two in Karachi, one in Islamabad and one in Faisalabad.
- Manage orders, stock alignment and fulfillment across outlets; track and report daily sales.
- Plan promotions with the account, dispatch invoices, maintain ledgers and follow up on payments.
- Prepare and share monthly incentives; resolve account and store-level issues.
Carrefour
- Serve as the main point of contact nationwide across five Carrefour stores.
- Manage orders, stock alignment and fulfillment; track and report daily sales.
- Plan and align promotions, maintain account ledgers and follow up on payments.
- Prepare and communicate monthly incentives.
Alif
- Serve as the main point of contact for Alif's senior management and coordinate marketing operations.
- Coordinate training and new-dealer openings with Vivo market teams across Pakistan.
- Report and analyse daily and monthly nationwide sales.
- Coordinate new-model induction and prepare payment plans and brochures for market teams.
Ecolink
- Coordinate marketing activity and research the BNPL market to support Ecolink's brand positioning.
- Coordinate new-model induction and prepare payment plans and brochures for market execution.
Sales & Marketing Management Trainee
Oct – Dec 2025Supported retail sales and marketing execution at Hafeez Centre in Lahore.
- Promoted to Key Accounts Executive in January 2026.
Responsibilities & scope+
Sales and launch execution
- Drove brand promotion at Hafeez Centre, supporting product visibility and sales.
- Managed on-ground activities for a new-model launch, including store coordination, promotions and digital advertising.
Product Designer & Builder
Aug 2025 – PresentProvide product strategy, UI/UX, prototypes and AI-assisted front-end development for fintech, crypto and AI startups.
Responsibilities & scope+
Services
- Clarify product direction, user journeys and MVP scope.
- Design interfaces, design systems and interactive prototypes.
- Build responsive marketing sites and product interfaces.
Product Designer & Front-End Developer
Aug 2025 – Jul 2026Started in graphic and UI/UX design and grew into a hybrid product-design and development role in a remote, founder-led startup.
- Designed and built the Wallstreet AI trading platform front end using Figma, Figma Make and Cursor.
- Built a capability to deploy a business website, Supabase backend and Vercel hosting in approximately 15 minutes from a single AI command.
Responsibilities & scope+
Product delivery
- Appointed by the CEO to lead an AI-powered product built with Claude Code, covering front-end and backend work with Node.js, MongoDB and Redis.
- Worked across product interface design, prototyping and front-end implementation.
Operations Intern
2025Supported daily warehouse operations and operational efficiency analysis.
Responsibilities & scope+
Warehouse operations
- Coordinated receiving, storage and dispatch activities.
- Analysed worker performance across picking, loading and in-loading activities.
Business Development Intern
Jul 2025Supported partner acquisition, market research and client onboarding.
- Identified 50+ potential partners through market research, growing the sales pipeline by 15%.
Responsibilities & scope+
Business development
- Prepared business proposals and pitch decks.
- Coordinated client onboarding and follow-ups.
Motion Designer
2022 – 2024Created marketing visuals and explainer animations for startups and SaaS companies.
- Delivered 38+ projects for 26+ clients.
Responsibilities & scope+
Creative delivery
- Produced marketing visuals and explainer animations using Adobe After Effects.
2D Animator
2021 – 2023Produced motion graphics for local and international clients at a 2D animation agency.
Education
Bachelor of Business Administration (Honours) · Marketing
2021 – 2025Institute of Business Administration, University of the Punjab, Lahore
CGPA 3.20 / 4.00
Intermediate in Commerce
2016 – 2020Government Graduate College of Science
Academic research
Marketing research paper
May 2025Final-year research on Generation Z purchasing behaviour for eco-friendly apparel, analysing purchase intention and corporate social responsibility attitudes as mediating/moderating factors.
Certifications
Google Project Management
Coursera
Google Data Analytics
Coursera
Digital Marketing
HubSpot Academy
Skills & tools
Business & creative tools
Languages
- Urdu
- Native
- English
- CEFR B2
- German
- A1