Product experience
Review market discovery, YES/NO decisions, wallet visibility, onboarding and transaction flows. Translate problems into a simpler interface direction and prioritized fixes.
Featured project · October 2026 – Present
Building a simpler, more engaging prediction market.
Leading product experience improvements, BTCY ecosystem activation, growth campaigns and AI-assisted delivery for a live Web3 platform.
RoleProduct & Growth Lead
CompanyIndexx ecosystem
ScopeProduct · UX/UI · Growth · AI operations
StatusActive project
01 / The product
Pick Yes or No. Make the decision understandable.
Eeny Meeny Miny Moe is a live prediction market where people take YES or NO positions on real-world outcomes. The public platform includes markets across crypto, finance, politics, sports and more, plus a prediction lottery called Slate.
The product challenge is clarity: a first-time visitor has to understand the market, price, wallet, timing and possible payout before feeling ready to participate. My work connects that product experience with activation and growth.
02 / My role
One product. Several connected responsibilities.
Growth & activation
Plan BTCY community journeys, educational content and first-prediction activation. Evaluate incentives against real reward cost and product readiness.
Delivery & operations
Coordinate frontend changes, testing and backend-dependent issues with engineering. Use local development and staging reviews before production decisions.
Creative direction
Shape campaign concepts, copy and visual communication across the website, social channels, email and community touchpoints.
I lead product, design and growth work while partnering with backend engineering and management on implementation.
03 / Live product
The current product, in context.
Explore the public website here. Its content may change as the team continues to develop the platform.
If your browser blocks the preview, open the live platform.
04 / Product experience
From a complex flow to a clearer path.
I reviewed existing journeys, documented friction and set a simpler design direction. Redesign and remediation are ongoing in the test environment.
Discover
Make categories and market information easier to scan before a user commits to a position.
Decide
Keep YES and NO actions distinct, with clearer entry prices, deadlines and potential outcomes.
Understand
Explain wallet balances, payment options, rewards and settlement rules in plain language.
Trust
Test critical journeys and resolve confusing or incomplete states before increasing acquisition spend.
Work in progress
These are priorities and design directions, not a claim that a complete redesign has shipped.
05 / BTCY activation
Growth that accounts for product readiness and reward cost.
The Indexx ecosystem creates a natural introduction to EMMM for BTCY users. I mapped the journey from existing community member to first eligible prediction, while examining the distinction between mined Nuggets, token balances, promotional rewards and actual payouts.
Campaign and incentive ideas include education, a first-prediction journey and a proposed boost for eligible winning predictions. Reward rules, settlement and conversion require technical and financial validation before any claim of delivery.
Activation journey
- Discover EMMM
- Understand an eligible market
- Choose YES or NO
- Use a supported balance
- Track outcome and applicable rewards
06 / Campaign creative
Making participation feel approachable.
Original awareness concepts developed for EMMM. These visuals show the creative direction and messaging work; they are not presented as measured campaign outcomes.
Midterms Challenge
I developed an October–November 2026 BTCY activation campaign covering the journey, launch checklist, messaging, creative direction and channel plans. The dedicated campaign page and reward implementation have not been verified as public, so this remains an in-progress campaign example.
07 / How I work
AI-assisted execution with human decisions at the center.
Product & creative
Use AI to speed up requirements, journey maps, design exploration, campaign copy and content adaptation. I own prioritization, quality review and final direction.
Engineering collaboration
Investigate frontend issues, prepare changes locally, review them in a test environment and coordinate backend-dependent work with the engineering team.
Business judgment
Assess reward exposure and product stability before adding incentives. I chose to prioritize working journeys over an additional $100 leaderboard promotion.
Current outcome
A clearer product direction and a more disciplined growth plan.
The work so far includes UX and transaction-flow findings, a defined experience direction, controlled staging practices, BTCY activation strategy and campaign concepts. This is an active project; performance metrics and final redesign results will be added only when validated.