Motion & ad creative

Ads that have to earn the next second.

Alongside product work I cut vertical ad creative for paid social — hooks, captions, motion graphics and end cards. The brand runs the campaigns; I build the creative.

INSEKTED

Home improvement / Germany

Custom-made insect screens for windows, doors and skylights. Family-run in Leverkusen since 2007, serving Cologne and the Rhineland.

My role: Video editing, motion graphics and captions
Format: 3 vertical cuts · 9:16

Two of these are a geo-variant pair — one core edit rebuilt for a second city, with its own opening hook, offer and brand colour.

Tap a video for sound

Direkt vom Profi

Reel · 9:16 · 0:25

Voiceover-led cut with word-by-word captions. Opens on the category, builds through made-to-measure quality and a live discount, answers the hesitation beat, then drives to a free on-site measuring appointment with an animated calendar and a Jetzt klicken prompt. Closes on a branded end card carrying doors, skylights and windows under one call to action.

Köln — orange grade

Reel · 9:16 · 0:22

Geo-targeted cut for the Cologne market. Opens on an illustrated Rhineland map dropping a pin on Köln, then walks the product range across door, skylight and window installs before closing on a finished house and a question put to the viewer.

Leverkusen — cyan grade

Reel · 9:16 · 0:22

The second market in the same campaign. Trades the illustrated map for aerial footage over Leverkusen, swaps the positioning line for a 20% offer, and re-grades the cut to cyan — same product-range body, rebuilt around a different city and hook.